Lean UX ❤️ Scrum

The easy and integrated way to measure UX with Web Analytics and Behavioural Analytics tools.

In most business areas, the creation and monitoring of metrics is well established. Especially in tech companies, the developers, product owners and the management level create and measure their metrics and KPIs to know what is going on.

But what about UX? So far, the massive potential of data-driven UX has barely been exploited. With Lean UX ❤️ Scrum a process was developed which allows data-driven UX and is easy to use.

Lean UX ❤️ Scrum

The Lean UX ❤️ Scrum process allows you to collect qualitative and quantitative data based on the kind of data you need. The process is a combination of the Lean UX process by Jeff Gothelf and Josh Seiden as well as Scrum. The Lean UX process helps you to identify your hypotheses and to find the most important thing you need to learn next based on them.To learn that, an experiment will be designed which will continue one of these two paths.

Test

If an experiment can be validated with conventional UX methods like e.g. a low-fidelity prototype or a Contextual Inquiry, the process continues with the Test path. This path is basically how you already know it.

Ship

If an experiment needs some development work, it follows the Ship and Measure path. In this case the experiment gets added to the backlog and goes through the scrum process. When developing the experiment it’s vital to create the necessary metrics to evaluate the hypotheses the experiment was designed for.

Regardless of whether you continue with Test or go through the scrum process to Ship and Measure your experiment, after you analysed the collected data, the learnings and insights you gathered are your inputs for the next cycle. In your next cycle you update or create new hypotheses again and create an experiment to either Test or Ship and Measure them to find the answer of the next most important thing you need to learn. Since it’s a closed loop, you can do that as long as you have fun doing it.